How do you reinvent a legend? We were delighted to be selected by the internationally renowned Raffles Hotel to create a suite of identities for their first ever property outside Singapore and launch the iconic new Raffles Dubai.
Their brief was to produce a series of identities for the full range of catering and guest service operations, that would be contemporary classics in keeping with the brand’s established image, and yet reflecting a thoroughly modern sensibility.
This and the following pages showcase our unique solutions.
|